Solène
Sun care that feels like the Mediterranean, not a pharmacy shelf. A launch built for streets, beaches and feeds.
Client
Solène
Sector
Sun care
Services
Identity · Launch campaign
Year · City
2025
·
Marseille
The
challenge
A great SPF formula in a category that all looks clinical — white tubes, blue type, sunburn warnings.
Our
approach
We leaned into warmth: terracotta, sunlit type and a single line — “Wear the sun.” — that worked on a billboard, a bottle and a caption.
1.4M
organic views on launch
38
retail doors in season one
9wks
from brief to billboard
“Wear the sun” became the thing people quote back to us.
Jonas Park
Founder, Solène
More work →