Journal

6 notes

Updated monthly

Notes from

the studio.

Short, practical essays on strategy, design and marketing — the things we wish someone had told us earlier.

Open type specimen book showing a large “Ag” with an orange ribbon bookmark

Must read · Strategy · 8 min

Clean the glass: why the best brands feel obvious in hindsight

The few decisions that matter more than every logo round combined.

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Three framed design posters hung above a wooden bench in a white gallery

Design · 6 min · Oct 02, 2026

Five design trends worth stealing — and three to ignore

Barista pouring a latte at an espresso bar beside an Oro coffee bag

Marketing · 7 min · Sep 21, 2026

How storytelling turns one-time buyers into regulars

Two serif typeface specimen sheets pinned to a board with a brass clip

Craft · 5 min · Sep 09, 2026

Choosing a typeface you won’t regret in five years

Hotel corridor wall with a large “02” room sign and an orange arrow

Design · 6 min · Aug 28, 2026

Wayfinding is branding: lessons from three hotels

One-page brand strategy framework printed on a desk beside a pen and coffee

Strategy · 4 min · Aug 12, 2026

The one-page brand strategy (template inside)

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