Pricing
Fixed scope
Fixed price
Clear prices.
No surprises.
Three clear ways to work with us — strategy, a full brand, or an embedded team. Add a Framer website to any project with one switch.
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Pricing
Fixed scope, fixed price
Pick a
starting shape.
Sprint
Strategy and positioning in three weeks. Clarity before you spend.
Discovery workshop
Positioning & messaging
Brand strategy deck
1 private Slack channel
Brand
Most chosen
The full system — strategy, identity and launch toolkit — in seven weeks.
Everything in Sprint
Identity system & guidelines
Launch toolkit & templates
Two senior designers
Partner
2 spots
An embedded team for campaigns, content and paid creative. Cancel anytime.
Unlimited requests
Monthly campaign sprint
Social & paid creative
Weekly reporting
62%
more qualified leads in one quarter
“Primary redefined how we show up. We went from a pretty site to a brand that actually sells.”
Julian Ortega
CEO, Nordly
You focus on the company. We make the brand happen.
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The difference
Honest comparison
Why Primary over
everyone else?
A typical agency
✕
Seniors pitch, juniors deliver
✕
Brand and ads handled by separate teams
✕
Generic templates, refreshed every year
✕
Monthly PDF reports you never read
✕
Twelve-month lock-in contracts
Primary
✓
The people in the pitch do the work
✓
Strategy, brand and ads in one room
✓
A system built for you, made to last
✓
Live dashboard and a weekly call
✓
Fixed price, fixed timeline, cancel monthly
vs
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Questions
Asked, answered
Founders and marketing teams in beauty, hospitality, food & drink, fashion, tech and premium services.
Most brand projects run six to eight weeks from discovery to launch. Partner retainers run monthly after that.
Yes — every engagement can be scoped to your goals, from a strategy sprint to a full rebrand and launch.
Everything: logo suites, type and colour specs, templates, source files and font licences, plus a living online brand book.
Brand and marketing live in the same team. The people who design your identity also launch it.