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Specialty coffee

Lisbon

2023

Oro

A roastery with a golden rule: one origin per bag. Packaging that makes the shelf look like a colour chart.

Row of Oro coffee bags, one colour for each origin

Client

Oro

Sector

Specialty coffee

Services

Packaging · Retail

Year · City

2023
·
Lisbon

The

challenge

Oro’s coffee was exceptional, but their bags looked like everyone else’s kraft paper.

Our

approach

A colour per origin, a golden sun mark and a modular label system the roasters print in-house.

3

new export markets

41%

wholesale growth

12k

bags sold, first quarter

Barista preparing coffee at the Oro café counter
Oro specialty coffee bag with the golden sun mark
Row of Oro coffee bags, one colour for each origin

Our packaging finally looks like the coffee tastes.

Portrait of Daniel Kato, Founder, Oro
Daniel Kato

Founder, Oro

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