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Regional airline

Oslo

2022

Nordly

A Scandinavian airline that flies like it talks: plainly, warmly and on time.

Nordly aircraft tail with the folded-wing mark

Client

Nordly

Sector

Regional airline

Services

Identity · Livery · Uniform

Year · City

2022
·
Oslo

The

challenge

A merger of two regional carriers left Nordly with two liveries, two tones of voice and no identity of its own.

Our

approach

A single folded-wing mark inspired by fjord light, rolled out across livery, uniform and amenity kits.

2.3M

passengers a year

31%

lift in brand recall

140

touchpoints redesigned

Nordly amenity kit with eye mask and travel essentials
Nordly cabin crew in the new uniforms
Nordly aircraft tail with the folded-wing mark

For the first time, both crews wear the same brand with pride.

Portrait of Ingrid Dahl, Brand Director, Nordly
Ingrid Dahl

Brand Director, Nordly

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