Kinetic
Saving money is boring. We made it feel like play — from the card in your hand to the billboards on the Underground.
Client
Kinetic
Sector
Fintech app
Services
Brand · Campaign · Product
Year · City
2024
·
London
The
challenge
A crowded category of serious blue logos. Kinetic needed to stand out to first-time savers without looking unserious about money.
Our
approach
Orange, motion and coins with personality. One playful system ran from the card to the app to a London-wide launch campaign.
4.1×
app installs vs forecast
62%
lower cost per install
1.2M
saved by users in month one
The campaign paid for itself in three weeks.
Priya Nair
Head of Growth, Kinetic
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