← All work

Urban e-bikes

Lisbon

2022

Ferro

A commuter e-bike that feels like a design object — and an app that makes owning one effortless.

Aube perfume bottles and boxes on travertine in warm morning light

Client

Ferro

Sector

Urban e-bikes

Services

Product brand · App

Year · City

2022
·
Lisbon

The

challenge

Great hardware, generic brand. Ferro looked like every other e-bike in a fast-growing market.

Our

approach

Bold colour, honest materials and a calm app that puts the ride first.

86%

growth in online sales

4.8★

app store rating

2

new cities launched

Aube fragrance bottles with cream packaging on a stone surface
Aube stationery set with letterhead, cards and envelopes
Brand identity flat lay with business cards, letterhead and colour swatches

People stop us in the street to ask about the bike.

Portrait of Camille Roux, Founder, Aube
Lena Fischer

CMO, Ferro

Create a free website with Framer, the website builder loved by startups, designers and agencies.