Aube
A quiet fragrance house, rebuilt around a single morning ritual — from the bottle to the box to the first letter a customer opens.
Client
Aube
Sector
Fragrance house
Services
Identity · Packaging · Launch
Year · City
2025
·
Paris
The
challenge
Aube had a beautiful formula and a forgettable look. Their bottles sat beside louder brands and disappeared; their unboxing felt like an afterthought.
Our
approach
We built the identity around light at dawn: a warm, travertine palette, a hand-cut serif and packaging that opens like a letter. Every touchpoint was designed to be kept, not thrown away.
212%
DTC sales growth in year one
128K
reel views in the first 30 days
3.4×
average order value
They gave us a brand our customers recognise in a second — and keep on their shelf.
Camille Roux
Founder, Aube
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